Untitled

elearnspace › learning, networks, knowledge, technology, community

See on Scoop.it - Maximizing Business Value


See on elearnspace.org

How to Compete Using Content: 3 Content Marketing Fundamentals

Learn three content marketing fundamentals that are necessary if you’re using content as a competitive business strategy.

For the last two years The Content Marketing Institute, Marketing Profs, and Outbrain have conducted a survey asking Marketers how they market with content.

100% of respondents reported using content marketing: http://bit.ly/JwxGiM 

Vince Giorgi of Hanley Wood Marketing points out the implications of this shift: http://bit.ly/Jww1JZ 

“If 100% of Marketers today not only understand that distinction [of content’s role in marketing], but have truly begun to embrace it and act upon it, then we’ve entered a new era in the evolution of content marketing.

There are fundamentals to obey regardless of granular tactic or tool if you’re serious about competing using content to market, especially online:

1. Usefulness

2. Authenticity

3. Originality

Take-Out

To compete using content you must put your audience and their needs center stage

Requiring you as a Content Producer to:

# Create content that meets a growing expectation of polish and professionalism

# Match content type to audience consumption preference

# Map content to a calendar

# Treat SEO with respect [but not blind allegiance at the mercy of quality and usefulness]

In practice, this means that each piece of content is strategically used to build thought leadership and developed so that the content is more likely to be shared (i.e., marketed). Content shapes identity and influences customer acquisition.

Original Article: http://bit.ly/Jww1JZ 

***** Great Scoop from maxOz (thanks M :). Marty

Welcome to the Anthropocene

See on Scoop.it - Maximizing Business Value

A 3-minute journey through the last 250 years of our history, from the start of the Industrial Revolution to the Rio+20 Summit. The film charts the growth of…

Conceptions of a Global Brain – An Historical Review

See on Scoop.it - MidMarket Place

There is little doubt that the most important technological, economic and social development of the past two decades is the emergence of a global, computer-based communication network. This network…

New approaches to openness – beyond Open Educational Resources

See on Scoop.it - Maximizing Business Value

See on slideshare.net

Addressing Business Problems

As business owners, we are always aware that there are problems we should be addressing in various areas of our business, but often we confine them to the too hard basket, or turn a blind eye to them, in the vain hope that they will somehow just go away, or someone else will resolve them for us.

The downside of this approach is that as a business owner you can get blind-sided by what was initially a small problem, but which has festered out of sight and mind, to become a much bigger problem that is about to bite you when you least expect it.

This article by the curator of this business improvement topic, discusses the causes of this particular mindset, and it provides a six step process to help you to overcome any tendency that you may have to ignore small problems.

Metacurrency Collabathon: a wealth system

The metacurrency project in a nutshell. Thanks to @petervan

8 Ways How To Inject Problem Solving Into Your Marketing | HubSpot

This post will give you plenty of ideas to implement that will make your marketing more solution-oriented. That way, your prospects see you as a helpful problem solver they actually like and trust … not just a peddler of your product or service!

1) Create how-to blog content:

As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples’ problems! If you’ll allow me to get meta for a minute, this very blog post about how to be a problem solver is, well, solving a problem.

2) Create lead gen offers that make people’s lives easier:

You need to convert that blog traffic into leads, and if you’ve written some amazing content, your readers will probably want to learn more from you. Create lead gen content that will help your readers be more successful.

3) Source problems to feed your content:

Ask all employees to document these questions and problems and send them your way to feed your solution-oriented content.

4) Leverage the brainpower of your community:

Look, nobody knows everything. You’re surrounded by people that have data, research, insights, and experiences from which your audience would benefit. Tap into that brainpower, and be the one to share it with the rest of your community!

5) Monitor and respond to social media inquiries: Speaking of social media, your active presence on social sites can contribute to your reputation as a thought leader, problem solver, and all around awesome business.

6) Optimize for long-tail search:

Long-tail search is a critical component of any well-rounded SEO and content strategy, and it provides tremendous opportunity for marketers that are looking to be more solution-oriented with their content. That’s because many long-tail keywords are centered around interrogative queries, like “what makes a good blog post,” or “where should I host my blog,” or “how to start a blog.”

7) Nurture leads with emails based on their problems:

Consider segmenting your lists and creating lead nurturing tracks that address specific buyer problems. You can identify the problems right in your landing page forms.

8) Create apps and tools that help solve a problem:

When you enter your website into the free tool, you get a comprehensive report that tells you not just an arbitrary grade, but also actionable advice on exactly what areas of your marketing need improvement, and how you can do it.

Read full article here: http://j.mp/L4qPhT

Harnessing the power of web-based technologies in construction education

See on Scoop.it - Maximizing Business Value

See on slideshare.net

Should SMBs Get Into Content Marketing? - Street Fight

See on Scoop.it - Maximizing Business Value

Street FightShould SMBs Get Into Content Marketing?